Ep #03: NBA All-Star 2024: Behind the Scenes with Dianna Boyce

Ep #03: NBA All-Star 2024: Behind the Scenes with Dianna Boyce


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Today we welcome back Dianna Boyce, Vice President of 2021 NBA All-Star, Inc., to uncover the intricacies behind the NBA All-Star 2024 event held in Indianapolis. In this episode, Dianna provides an exclusive behind-the-scenes glimpse into the meticulous planning that went into orchestrating this grand event. From the selection of venues to the decision-making process behind hosting numerous outdoor events, she sheds light on the strategic choices made to ensure a memorable experience for attendees.

Listen in as Dianna delves into the importance of community involvement and collective effort, as well as the power of partnerships and collaboration in executing large-scale events. You’ll learn about leveraging online technology for enhanced fan engagement, the significance of building a strong bench to sustain future endeavors, and more.

What You'll Learn

  • What went into planning the NBA All-Star 2024.

  • Why they decided to have so many events outside.

  • The power of partnerships and collaboration.

  • How they made this about more than the game.

  • The benefit of using online technology to create fan engagement.

Ideas Worth Sharing:

  • “When looking to pull off a large scale event like the NBA All-Star 2024, it’s all about partnerships and collaboration.” - Dianna Boyce

  • “It is very unique in Indianapolis that people will come to the table that may be in their normal day’s work competing with each other and sit down together for the collective good of the whole and say ‘let’s make this happen.’” - Dianna Boyce

  • “Making it more than a game is so important.” - Dianna Boyce

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Ep #03: NBA All-Star 2024: Behind the Scenes with Dianna Boyce