Ep #05: Tenacious, Creative, and Passionate Leadership in the Cannabis Industry with Sarah O’Leary '86

Ep #05: Tenacious, Creative, and Passionate Leadership in the Cannabis Industry with Sarah O’Leary '86

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Document Type

Multimedia

Release Date

6-14-2024

Summary

Sarah O’Leary, CEO of Jelly Brands and DePauw Class of 1986, returns to campus for the first time in 37 years to join the show today. Sarah shares her favorite memories from her time at DePauw, including her fun experience as the school mascot. She discusses her excitement about the future direction of DePauw and the crucial role of marketing in her journey.

Listen in as Sarah opens up about a key lesson she learned at DePauw and how it has shaped her into a tenacious, creative, and passionate leader. She also describes her journey into the cannabis industry, including what gave her the confidence to enter this field and how she is empowering women to experiment with cannabis through her brand, Gal Pals Minis. You will learn about her marketing strategies, targeting unique markets, and the importance of never quitting on your dreams.

What You'll Learn

  • Sarah’s favorite part of being at DePauw.

  • What she is most excited about with where DePauw is headed.

  • How to feel comfortable with being uncomfortable.

  • What gave Sarah the confidence to get into the cannabis industry.

  • How she is empowering women to experiment with cannabis.

  • How she targets unique markets.

  • How to be tenacious and never quit on your dreams.

Ideas Worth Sharing:

  • “DePauw taught me to be okay with being uncomfortable.” - Sarah O’Leary

  • “The only limits you have are the ones you put on yourself.” - Sarah O’Leary

  • “Identify your bliss and make that be your driver.” - Sarah O’Leary

Resources:

Ep #05: Tenacious, Creative, and Passionate Leadership in the Cannabis Industry with Sarah O’Leary '86

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