Document Type

Book

Publication Date

9-21-2025

Abstract

Business analytics is a new, expanding subfield with fuzzy edges that overlap into a variety of other established disciplines, including economics, econometrics, computer science, data science, finance, statistics, mathematics, and even psychology. Business analytics includes such traditional techniques as regression and data visualization, but also newer methods such as web scraping, big data, machine learning, and artificial intelligence. Its key distinguishing feature is using data to make and communicate business decisions. This textbook utilizes Microsoft Excel to present a mix of topics appropriate to an undergraduate level introduction to business analytics course with an engaging delivery style.

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Gateway to Business Analytics with Microsoft Excel® by Humberto Barreto is licensed under a Creative Commons Attribution 4.0 International License, except where otherwise noted.

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